Global Sports Forum Barcelona 2012: Taking place at the Palau de Congressos de Catalunya in Barcelona. With "Sport: What's Next?" as its signature, the agenda features keynote presentations from the likes of Sebastien Coe and Eric Cantona, as well as panel discussions and workshops with brands including Coca-Cola, You Tube, FIFA and b.win.

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The organisers have one goal for IEG’s annual conference in 2012: Helping you unlock the code to successful, twenty-first century partnerships. Their agenda features keynote presentations from C-level executives who have put sponsorship at the heart of their businesses, as well as panels, workshops and round tables led by innovators and influencers who are rewriting the rules and taking the industry to never-dreamed-of places.

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